Adidas launches 'Faster Than' campaign in India

By

Maverick Martins

Published
Mar 18, 2020

Sports brand Adidas has launched a new campaign ‘Faster Than’ featuring Padma Shri awardee, Saikhom Mirabai Chanu, who holds the title of world champion in weightlifting; Himanshi Goyal, a supporter of body-positivity; and Nishriin Parikh, a 53-year-old professional body-sculptor.
 

With this campaign, Adidas aims to highlight the inspirational stories of real women, influencers and athletes from different age groups and fields.
 
Commenting on her association with Adidas, Chanu in a statement said: “In our society, weightlifting has always been perceived as a male-dominated sport, it took a lot of courage to break this stereotype. My success at the international level showcases that sport doesn’t care about gender or stereotypes and for me [the 'Faster Than' campaign] is all about pushing my limits and unleashing my potential in the quest of becoming the best.”

Manish Sapra senior brand marketing director at Adidas India added: “At Adidas, sport is in our DNA and we believe that 'Through Sports, we have the power to change lives'. ‘Faster Than’ is the extension of this thought, bringing it to life by focusing on three inspiring stories to break various stereotypes.”
 
Adidas India currently has over 400 stores across the country. In addition to retail stores, the brand also sells through its website and other e-commerce platforms.