Adidas India launches women’s day campaign featuring women athletes

By

Maverick Martins

Published
Mar 7, 2023

Adidas India has launched a campaign featuring their women athletes as part of its international women’s day celebrations.

The campaign features eight women athletes, including Manika Batra, Ashalata Devi, Mirabai Chanu, Nikhat Zareen, Lovlina Borgohain, Palak Kohli, Shaili Singh, and Hima Das, who are seen sporting the all-new range of bras and leggings from the brand.

Commenting on the campaign, Sunil Gupta, senior director brand at Adidas India in a statement said,
“We are proud to bring together our champion women athletes for this campaign. It is through them that we aim to inspire women in sport and beyond to keep moving ahead, irrespective of any challenges. We are dedicated, to empower and enable our women athletes through our products and strong partnerships to explore their boundless potential.”

Loitongbam Ashalata Devi, captain of the senior Indian women’s football team added, “Through this film, I want to encourage women to embrace their uniqueness and let nothing hold them from achieving their best.”

Adidas India currently has over 400 stores across the country. In addition to retail stores, the brand also sells through its website and other e-commerce platforms.