Adidas extends partnership with Real Kashmir FC
today Nov 13, 2019
Global sportswear brand Adidas has extended its association with Jammu & Kashmir-based football club Real Kashmir FC for the 2019-20 season.
The home jersey for the new season was unveiled by the club, which has been created by using Adidas climalite fabric with the three stripes branding on the shoulder.
Adidas had associated with Real Kashmir FC last season. The German sportswear brand is looking to capitalise on the team’s popularity in the Indian market.
With strong performances on the field, Real Kashmir FC has managed to build a strong fan base across the country, meaning Adidas has the potential to expand its customer base with the association.
Commenting on the association, Manish Sapra, senior marketing director Adidas India in a statement said: “Our partnership with Real Kashmir is an essential part of the brand living its core belief that through sport, we have the power to change lives. With this launch of the new home jersey, we are celebrating this belief with fans who have shown their love and support for the club.”
Real Kashmir FC’s yellow home jersey will be available in limited quantities across select Adidas stores across India and on the brand’s website starting from November 21.
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