Adidas by Stella McCartney launches on Myntra

By

Isabelle Crossley

Published
May 19, 2023

Sportswear brand Adidas’ collaborative womenswear line with designer Stella McCartney has launched on Myntra’s multi-brand platform. This is the first time the line is available to shop outside of official Adidas outlets.  

“We are delighted to onboard the Adidas by Stella McCartney collection on Myntra and be their online partner of choice in the country,” said Myntra’s chief business officer Sharon Pais in a press release on May 19. “Shoppers will witness the collection being available outside Adidas’ channels for the first time in India, making this launch even more special. The collection is a perfect blend of distinct style and performance, catering to the needs of women who seek high-quality activewear for their fitness regimes. We are confident that our customers will be excited to experience the collection's premium quality and unmatched design aesthetics, which perfectly align with Myntra's values of offering a unique and trend-first premium shopping experience.”
 
The collection has launched on Myntra with over 60 styles and prices range from Rs 4,999 to Rs 29,999 for clothing and between Rs 8,999 and Rs 27,999 for footwear. Numerous designs feature custom prints and the line features both high-performance sportswear and athleisure wear. 

“Our adidas by Stella McCartney collection is unique in its design language, style and functionality,” said Adidas India’s general manager Neelendra Singh. “Our women consumers love it, and we are committed to bring it to more and more consumers. Myntra is a strategic partner for us and we believe, through Myntra, we will be able to not only reach more consumers but also offer the right environment and shopping experience that our consumers deserve. This is the first time adidas by Stella McCartney is being presented outside our own retail and e-com[merce] website.”