×
461
Fashion Jobs
MOLEDRO
Operation Manager
Permanent · NEW DELHI
MOLEDRO
HR &Admin
Permanent · NEW DELHI
MOLEDRO
Brand Manager
Permanent · NEW DELHI
MOLEDRO
sr Fashion Designer / Production Manager
Permanent · NEW DELHI
ADIDAS
Manager Information Security
Permanent · GURUGRAM
ADIDAS
sr. Manager Sales Excellence
Permanent · GURUGRAM
CL GUPTA RETAIL PRIVATE LIMITED
Production Manager Cum Quality Control Manager
Permanent · Noida
UGRAYA FOODS
Production Manager || Agartala (Tripura) || Poultry Feed Industry
Permanent · Agartala
GOVIND KRIPA INFRATECH PVT. LTD.
HR/Telecalling/Sales Manager/Sales Executives/Asst. Sales Manager
Permanent · Jaipur
JUMBO BAGS
Manager- Production (Fibc / Woven Polypropylene Industry)
Permanent · Chennai
ADIDAS
Manager, Masterdata And Product Launch (.Com & Digital Partners), Apac
Permanent · GURUGRAM
ADIDAS
Manager, Digital Backend Operations, Apac
Permanent · GURUGRAM
THE HOUSE OF DEEPTHI LIMITED
Production Manager
Permanent · MUMBAI
MANPOWERGROUP SERVICES INDIA PRIVATE LIMITED
Hiring-Field Sales Manager
Permanent · Chennai
YUTIKA NATURAL
Area Sales Manager (Guwahati)
Permanent · Katihar
LENSKART
Area Operations Manager
Permanent · Chennai
ELECTRONICA FINANCE
Area Sales Manager - Mumbai- Vasai
Permanent · Mumbai
ADIDAS
Manager Learning & Development & Knowledge Management (M/F/D)
Permanent · CHENNAI
D.LIGHT
Hiring For Area Sales Manager | Bihar | d.Light Energy
Permanent · Patna
CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED
Loan Against Securities - Area Sales Manager
Permanent · Chennai
ANAND RATHI GLOBAL FINANCE
Hiring For Area Sales Manager Sme- Lap
Permanent · Mumbai
CURLYFE BIOSCIENCES
Senior Area Sales Manager
Permanent · Ghaziabad
Published
Sep 27, 2018
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas assures it will retain India cricket focus alongside running, football

Published
Sep 27, 2018

Adidas has assured that, despite press reports that it was backing out of India’s cricket market, it has the same focus as ever and is also expanding its focus on running and football clothing in the country.

Adidas will retain its India cricket focus and increase its focus on running and football - Adidas- Facebook


Dave Thomas, the managing director of Adidas and Reebok in India, told ET Retail that any press reports stating that Adidas was backing out from its commitment to cricket were “sensational and without much bases.”

Thomas stated clearly: “Nothing has changed for us.”

Adidas will continue to retail the same cricket accessories and even intends to expand the number of retail outlets that stock them.

The [cricket] products in terms of bats and accessories are still done with the same partner as it was done a year ago,” said Thomas, who also stated that the brand will be continuing its partnerships with the two Indian cricketers, Rohit Sharma and Rishabh Pant.

Adidas will also increase its focus on running and running clothing in India. The brand has signed the athlete Hima Das as a brand ambassador and aims to use her gravitas to inspire the young generation to embrace running.

Football, a sport growing in popularity in India, will also be a focus area for Adidas moving forward.

"In football, we have seen a tremendous pickup,” said Thomas. “International leagues and events close to home have helped us grow in the country. As a company globally football is the heartbeat sport for us.”

The brand has picked up the pace with brick-and-mortar store openings over the past year and has also increased its overage store size.

“The new stores are bigger and better,” said Thomas. Fuelled by an increase in online sales, the brand expects this year’s performance to improve upon last year’s.

Copyright © 2022 FashionNetwork.com All rights reserved.