×
293
Fashion Jobs
NETE.IN
CRM & Logistics Executive
Permanent · MUMBAI
FABINDIA OVERSEAS PVT. LTD.
Retail Planner
Permanent · NEW DELHI
SELECTIVE GLOBAL SEARCH PVT. LTD.
Business Development
Permanent · NEW DELHI
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KARIMNAGAR
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · MIRYALAGUDA
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · KOTHAGUDEM
AJIO - RELIANCE INDUSTRIES LTD
Sales Officer
Permanent · NAGARKURNOOL
LIFESTYLE BRANDS
Area Sales Manager Bangalore
Permanent · BENGALURU
HIRING STUDIO
Chief Financial Officer
Permanent · HOSAPETE
RJ CUBE STAFFING SOLUTIONS
Storekeeper
Permanent · DELHI
ORIENT CRAFT LTD.
Production Incharge
Permanent · NEW DELHI
GETNATTY DESIGNTECH PVT. LTD
Business Development & Sales Specialist
Permanent · MUMBAI
CONSULT IN INDIA
Area Sales Manager- (South & West Region)
Permanent · Kota
ADECCO INDIA PRIVATE LIMITED
e Commerce Executive :Garments Company:Kolkata
Permanent · Kolkata
NCDI PLACEMENT CONSULTANCY
Sales Coordinator (Male) For Leading Retail Store
Permanent · Lucknow
2COMS CONSULTING PVT LTD.
Area Sales Manager Knitwear/ Innerwear
Permanent · Mumbai
SEARCHLIGHT HR SERVICES PVT. LTD
Sales Manager- Fragrances
Permanent · Chennai
KEYSTONE CONSULTING PVT LTD
Business Development - Textile Company
Permanent · Coimbatore
JOB SEARCH
General Manager - Mumbai & Delhi Exp in Textile Testing Industry Only
Permanent · National Capital Region
JOB SEARCH
sr. Executive - Accounts & Finance - Vile Parle
Permanent · Mumbai
CAREER CROSSWAYS
Export Marketing Manager
Permanent · Ahmedabad
TEJASWI SERVICES PVT LTD
Business Development Executive
Permanent · Mumbai

Adidas assures it will retain India cricket focus alongside running, football

Published
today Sep 27, 2018
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas has assured that, despite press reports that it was backing out of India’s cricket market, it has the same focus as ever and is also expanding its focus on running and football clothing in the country.

Adidas will retain its India cricket focus and increase its focus on running and football - Adidas- Facebook


Dave Thomas, the managing director of Adidas and Reebok in India, told ET Retail that any press reports stating that Adidas was backing out from its commitment to cricket were “sensational and without much bases.”

Thomas stated clearly: “Nothing has changed for us.”

Adidas will continue to retail the same cricket accessories and even intends to expand the number of retail outlets that stock them.

The [cricket] products in terms of bats and accessories are still done with the same partner as it was done a year ago,” said Thomas, who also stated that the brand will be continuing its partnerships with the two Indian cricketers, Rohit Sharma and Rishabh Pant.

Adidas will also increase its focus on running and running clothing in India. The brand has signed the athlete Hima Das as a brand ambassador and aims to use her gravitas to inspire the young generation to embrace running.

Football, a sport growing in popularity in India, will also be a focus area for Adidas moving forward.

"In football, we have seen a tremendous pickup,” said Thomas. “International leagues and events close to home have helped us grow in the country. As a company globally football is the heartbeat sport for us.”

The brand has picked up the pace with brick-and-mortar store openings over the past year and has also increased its overage store size.

“The new stores are bigger and better,” said Thomas. Fuelled by an increase in online sales, the brand expects this year’s performance to improve upon last year’s.

Copyright © 2019 FashionNetwork.com All rights reserved.