×
191
Fashion Jobs
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Production / Plant Manager
Permanent · Ahmedabad
JIO
Territory Sales Manager - Warangal & Hannumakonda
Permanent · Hanamkonda
BASIC ENTERPRISES PVT LTD
Loan Consultant/ Area Sales Manager 4l Salary
Permanent · Gurugram
WHITEHAT JR
Sales Manager(Inside Sales_day Shift) Mumbai or Gurgaon _onsite
Permanent · Gurugram
VOLVO WHITE PAINTS INDUSTRIES
Hiring For Sales Officer/Area Sales Manager/ (Haryana)
Permanent · Sonipat
RESPICARE SOLUTIONS
Area Sales Manager /Business Development Manager-Mumbai / Maharashtra
Permanent · Navi Mumbai
GRAND CHEMICAL WORKS
Area Sales Manager- Jaipur & Lucknow
Permanent · Lucknow
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager - Construction Chemicals
Permanent · Ludhiana
VADILAL
Area Sales Manager
Permanent · Varanasi
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager (Maintenance Division)
Permanent · Jodhpur
CEASEFIRE INDUSTRIES PRIVATE LIMITED
Area Manager/ Territory Manager (Sales)_ Goa
Permanent · Pune
INDEED.MX
Trabajo Para Mayores de ed+d
Permanent · MEXICO CITY
INDEED.MX
Trabajo Para Mayores de Edad
Permanent · MEXICO CITY
INDEED.MX
Trabajos Opción Home Office
Permanent · MEXICO CITY
INDEED.MX
Secretaria de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Archivista de Medios Tiempos
Permanent · MEXICO CITY
INDEED.MX
Capturista de Medios Tiempos
Permanent · MEXICO CITY
ECL FINANCE LIMITED
Area Sales Manager- Small Ticket Housing Loan
Permanent · Hyderabad
CENTURY PLYBOARDS (I) LIMITED
Area Sales Manager - Ahmedabad
Permanent · Ahmedabad
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
AQUAGENICS RESEARCH & DEVELOPMENT INDIA PVT. LTD.
Area Sales Manager
Permanent · Pune
JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
Area Sales Manager
Permanent · Prayagraj
By
Reuters API
Published
Dec 19, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Adidas and Beyonce to launch gender-neutral collection

By
Reuters API
Published
Dec 19, 2019

Adidas will start selling a new collection designed with singer Beyonce on Jan. 18 in a relaunch of her Ivy Park brand that includes shoes, clothes and accessories, mostly in maroon, orange and cream.


Elle's January cover featuring Beyoncé wearing the new collection



Adidas described the collection, which features on the cover of January's Elle magazine, as gender neutral. It includes jumpsuits, cargo pants, hoodies and cycling shorts, mostly featuring signature Adidas triple-stripes.

The German sportswear brand announced it was teaming up with the singer in April to relaunch the Ivy Park brand Beyonce started in 2016 together with British fashion chain Topshop. The company did not give financial details.

The partnership comes as Adidas seeks to attract more female customers, an area where it has lagged bigger rival Nike and German competitor Puma , which saw its sales boosted by a collaboration with singer Rihanna that ended last year.

Adidas does not expect much of an immediate help to sales from the initial Beyonce collection, but it will ramp up over time, Chief Executive Kasper Rorsted told analysts in November.

"You're going to see several launches coming up, but they have no substantial revenue impact and this has been part of the plan all the time. You will see that change throughout next year," the CEO said.

Adidas has eroded Nike's dominance of the U.S. market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams, but Nike has been growing faster in China and Europe, a trend that continued in the latest results.

Ivy Park said last year Beyonce had bought the fitness clothing brand from Topshop.

 

© Thomson Reuters 2022 All rights reserved.