Adidas Originals makes brick-and-mortar debut in Lucknow

By

Isabelle Crossley

Published
Jan 31, 2023

Adidas Originals has opened its first ever brick-and-mortar store in Lucknow in the city’s recently opened Lulu Mall. The German sportswear brand’s mew address measures 1,350 square feet. 

The new Adidas Originals store houses the brand’s full selection of footwear, clothing, and accessories designed to offer performance, comfort, and style, the brand announced in a press release on January 31. The store retails Adidas Originals collections including Superstar, Stan Smith, NMD, EQT, Crazy, and Forum among others with options for men, women, and children. 
 
“We are honoured to be chosen as the preferred retail location for Adidas Originals' first store in Lucknow,” said Lulu Mall’s general manager Sameer Verma in a press release. “We share their vision of a creative and engaging retail experience that will captivate customers and transform them into an immersive brand experience. Adidas has always been at the forefront of innovation as a brand, and this store will undoubtedly become a favourite shopping destination for the people of Lucknow.”

Adidas Originals was launched as a lifestyle brand by Adidas in 2001 with the aim of interpreting the sportswear brand’s design heritage for a modern audience. In India, Adidas Originals retails through a number of exclusive brand outlets in cities including New Delhi, Noida, and Bengaluru.