Adidas India signs Palak Kohli to its elite athlete roster

By

Maverick Martins

Published
Mar 3, 2022

Adidas India has signed para-badminton player Palak Kohli to its elite athlete roster to be part of its ‘Impossible is Nothing’ campaign.

Palak Kohli joins the brand’s strong women athlete roster which includes Mirabai Chanu, Lovlina Borgohain, Hima Das, and Nikhat Zareen, among many others.

Commenting on the association, Sunil Gupta, senior director at Adidas India in a statement said, “Our attitude 'Impossible is Nothing' continues to unite a strong, diverse and powerful community of women athletes who are changing the game. I am delighted to welcome Palak to the Adidas family. She echoes our values, and her winning attitude is an inspiration to millions out there.”

Palak Kohli added, “I am excited to be a part of an iconic brand like Adidas. I have always been inspired by the brand and all the other athletes that are associated with it. I am confident that my association with Adidas will help me achieve my goals and inspire many others to see that 'Impossible is nothing'.”

Palak Kohli is a para-badminton player from Jalandhar, who at just 19 has won three gold medals at the 2019 National Para-Badminton Championships, and a gold medal at the Asian Youth Para Games 2021, among many more.