Adaah to showcase contemporary fashions in Gurugram this April

By

Isabelle Crossley

Published
Mar 29, 2023

Business-to-customer shopping fair Adaah will showcase a wide selection of contemporary women’s fashion from across India at its upcoming spring themed edition. The event will take place at Gurugram’s Apparel House. 

Adaah aims to offer Gurugram’s shoppers an array or womenswear, ranging from traditional style occasion wear to ethnic wear and fusion wear, the event organisers announced on Facebook. The shopping fair will also feature product categories including jewellery, footwear, handbags, handicrafts, home décor, furnishings, and gift items among others. Stall booking is currently open for brands looking to vend the event. 
 
The event mainly caters to millennial premium shoppers and aims to provide a one stop shop for spring fashion. Adaah is designed to offer small and medium sized brands a platform from which to connect with new customers and widen their brand visibility in areas where they may not have a brick-and-mortar retail presence. 

Adaah organises numerous shopping fairs across India each year. The events business’ most recent fashion fair took place in Gurugram at the Double Tree by Hilton and ran from March 3 to 4 and Adaah also held an early spring edition in Hisar in February.