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Published
Apr 19, 2022
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Adaah to hold two fashion fairs in May

Published
Apr 19, 2022

Business-to-customer fashion and lifestyle shopping fair Adaah will hold editions in Gurugram and New Delhi this May to bring together apparel, accessories, and jewellery brands from across the region. 

Shoppers at a previous edition of Adaah - Adaah- Facebook


From May 5 to 6, Adaah will take place at Gurugram’s Courtyard by Marriott, the event organisers announced on Facebook. The shopping fair will focus on womenswear and include a mix of traditional, ethnic, fusion, and western wear. Handbags, footwear, home décor, gift items, and handicrafts will also feature, among other product categories. 
 
The event also aims to give brands a platform from which to launch their summer collections and grow their customer bases by reaching new bridge-to-luxury shoppers. The event also aims to give shoppers the chance to discover new brands, all under one roof.

From May 14 to 15, Adaah will take place in New Delhi at the WelcomHotel Dwarka. The fair will feature a similar brand selection to its Gurugram edition with a wide array of summer fashions. 
 
Adaah held two shopping fairs in April. The event set up shop at Gurugram’s Apparel House from April 2 to 4 and then at Noida’s Radisson Blu from April 8 to 9. The shopping fairs focused on spring fashion and bridal wear for the spring wedding season. 

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