Adaah to hold fourteenth edition in Gurgaon this February

By

Isabelle Crossley

Published
Jan 11, 2023

Adaah will showcase around 150 Indian brands at its upcoming event in Gurgaon from February 11 to 13 at Apparel House. The fashion and lifestyle exhibition and trade show is designed to celebrate Indian-made products and businesses. 

Designed as an interactive platform for retail brands and fashion and lifestyle businesses, Adaah’s upcoming edition will give businesses a platform from which to launch their latest collections for the upcoming season and network with retailers to expand their distribution reach. This will be the event’s fourteenth edition and it will have a special focus on handicraft goods to empower craftspeople and boost brands which are contributing to the development of traditional crafts in contemporary business, according to the event organisers. 
 
Featured fashion product categories at Addah this February will include ethnic wear, fusion wear, traditional wear, occasion wear, jewellery, handbags, leather goods, and accessories among others. The event will also feature home décor, gift items, cosmetics, books, electronics, home appliances, and toys and games among other fast moving consumer goods products.  

The event is, “Delhi NCR’s biggest fashion and lifestyle exhibition,” according to organiser Plus2 Events and Promotions. The event offers both free and paid tickets and aims to attract both a business-to-business and a business-to-customer audience.