Adaah to hold fashion fairs in Noida, Gurgaon this spring

By

Isabelle Crossley

Published
Feb 27, 2020

Multi-brand women’s fashion shopping exhibition Adaah will hold two spring fairs this season to showcase a range of womenswear and accessories in Noida and Gurgaon.

 
From March 17 to 18, Adaah will hold a spring/ summer fashion shopping event at Radisson Blu in Noida, the events business announced on Facebook. The two-day shopping fair will feature product categories including traditional wear, western wear, cosmetics, jewellery, accessories, home décor, Ayurvedic products, and gift items among others.
 
From April 11 to 13, Adaah will travel to Gurgaon for an event at Epicentre. The shopping fair will feature a similar brand selection to its Noida edition and participating brands will be announced closer to the fair. The majority of participating brands will be in the mid-section and bridge-to-luxury section of the market and the event’s target audience is suburban women. 

The event scheduled its first edition of 2020 at the Courtyard by Marriott in Gurgaon from February 7 to 8. The shopping fair featured womenswear, accessories, jewellery, and lifestyle items from brands including Aakara, Dazzle by Sonia, Pinch of Colors, and Trendz Creations among others. 
 
Adaah held its first fashion fair in 2012. The events business mainly operates around the Delhi NCR and has also held fashion fairs in Lucknow, Patna, Jaipur, and Dehra Dun among others.