Adaah to bring together womenswear brands in Delhi this July

By

Isabelle Crossley

Published
Jul 11, 2022

Business-to-customer fashion fair Adaah will showcase clothing and accessories brands from across India at The Lalit in New Delhi from July 15 to 16 for a Rakhi and Teej themed event. 

The upcoming edition of Adaah will feature a wide selection of women’s traditional, ethnic, and western wear along with accessories, jewellery, home décor, and gift items among others, the event organisers announced on Facebook. The exhibition will also feature a wide selection of bridal wear for the late summer and autumn wedding season. 

Brands scheduled to feature in the event include contemporary jewellery brand Ambar House, jutti brand Ruby Wooh, traditional jewellery brand Jewels by Momma Buttan, fragrance brand Sidham Organic Perfumes, accessories brand Whimsical Trinket, womenswear brand Karigari studio, sustainable fashion brand Aurobi, gold jewellery brand Raynakriti by Prakriti, sustainable accessories brand The Earthen Trinket, and home textile brand Vibgyor Lifestyle among others. Women’s handicraft enterprise Sadhna will retail a selection of womenswear and textile goods which are handmade by women artisans in Udaipur. 

The event describes itself as, “Delhi/ NCR’s biggest fashion and lifestyle exhibition,” on its Facebook page. The fair is organised by media business Creative Roots which has held Adaah shopping fairs across India.