Adaa 2020 to showcase bridal fashion in Mumbai

By

Isabelle Crossley

Published
Jan 21, 2020

Fashion event Adaa will hold its 2020 edition in Mumbai from January 27 to 28 at Ceremonial Hall in Mulund West, to showcase bridal clothing and accessories for the spring wedding season.

 
Adaa 2020 aims to bring 45 brands to Mumbai ahead of the upcoming wedding season, the event announced on Facebook. The bridal themed business-to-customer shopping festival will focus on women’s traditional bridal attire and will also feature occasion wear for wedding functions.
 
As well as clothing, other featured product categories will include accessories, jewellery, gift items, lifestyle goods, and trousseau items, among others.

Most featured brands will be in the mid- and bridge-to-luxury sections of the market. Participating brands will be able to reach new customers at the event and brides-to-be will be able to source their wedding supplies under one roof.
 
Mumbai will play host to a large number of bridal fashion fairs this spring season. Other upcoming events include Fashion Jalsa, Times Shagun Mumbai, The Bridals Wardrobe, The Trousseau Show, Signature Luxury Wedding Show, Parineeti, Fashionista Mumbai, Pink Almari, and The Style Story among others. Multi-brand bridal fashion events provide offline only experiences to encourage offline spending.