Actor Sooraj Pancholi to launch clothing line
Bollywood actor Sooraj Pancholi is all set to launch his own athleisure brand in collaboration with a production company next year.
The brand is targeted at the youth segment and will feature an exclusive clothing line. Sooraj will be actively involved in the marketing and designing of the sportswear brand.
"I am looking forward to this venture. I love the entire space of fitness so having an own line of fitness line will be another different space for me," Sooraj said in a statement.
"These days people are a lot more passionate about fitness and what they wear and the fashion space is growing big too," he added.
Sooraj will join a host of Indian celebrities like Virat Kohli, Yuvraj Singh, MS Dhoni, Hrithik Roshan, Tiger Shroff among many others to own fashion brands.
Likewise, many companies are partnering with celebrities to get into the celebrity brands business in India to cash in on the large, profitable fashion market.
India has witnessed a surge in celebrity brands from cricketers to actors as they look to tap the USD 7 billion active lifestyle market in India by targeting the youth offering them a combination of style and performance.
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