Actor Kartik Aryan to endorse Euro Fashion Inners

By

Maverick Martins

Published
May 16, 2023

Euro Fashion Inners, a flagship brand of Rupa and Company Limited has named actor Kartik Aryan as its new brand ambassador.

The actor will be part of the brand’s campaign for the 2023-24 season across print, out of home, and digital platforms.

With this association, the brand aims to cash in on the popularity of the actor to widen its customer base amongst the Gen-Z and millennials.

Commenting on the association, Rajnish Agarwal, president of Rupa and Company Limited in a statement said, “As a fashion brand which targets Gen Z, Euro focuses on offering products designed with prints, patterns and colors that are in demand with this generation of young consumers. We were happy to on board Kartik Aaryan as Euro’s brand ambassador.”

Kartik Aaryan added, “I am extremely happy to be part of the Rupa family as their brand ambassador for Euro Fashion Inners. Euro has great products for the youth, and I particularly love their new range which goes with my personality and style.”

Euro Fashions is one of the fastest growing innerwear brands catering to the premium segment. The brand has been launching various new products and adding to its distribution network to consolidate its foothold in the consumer market globally.