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Published
Mar 24, 2022
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Actor Athiya Shetty invests in social commerce platform Stage3

Published
Mar 24, 2022

Actor Athiya Shetty has invested an undisclosed amount in influencer-driven social commerce fashion marketplace Stage3.


Stage3's founders Sabina Puri and Sanchit Baweja - Stage3


The investment will see Shetty take on the role of Stage3’s creative director. She will provide creative and financial backing to Stage3 to help it scale its presence in the fashion market.

Commenting on the investment, Athiya Shetty in a statement said, “I have always expressed myself through fashion, and love being a part of the creator economy. I’d been looking for the right platform through which I could empower others to also begin their journey towards becoming a ‘creator’ and I found that with Stage3.

“I love the fact that they are building a new paradigm for fashion shopping. There’s such a wealth of untapped potential and Stage3 is leading the way to becoming a conduit of success for the upcoming generation of creators. I’m delighted to be working with them on this,” she added.

Founded in 2016 by Sabena Puri and Sanchit Baweja, the Delhi-based start-up Stage3 recently raised Rs 20 crore ($3 million) in pre-Series A funding to fuel its expansion plans.

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