According to BCG apparel sustainability is important for 71% of global consumers

Seventy-one percent of consumers across the world are concerned about sustainability in the apparel category, while 38% of them are already adopting sustainable behaviours for protecting the environment and tackling climate change, according to a survey by global management consulting firm Boston Consulting Group.

The study found that 12% of consumers admitted to purchasing sustainable apparel, while 3% of consumers stated that they were already paying a premium for sustainable products.
The survey revealed that a mere 20% of consumers believe their purchasing decisions can personally impact the environment and around 70% are unsure about corporate claims regarding sustainability.

Eighty percent of consumers disclosed that they keep sustainability in mind when making their day-to-day purchases and only 1% to 7% said that they pay a premium for sustainable products and services.

BCG’s survey on consumer-centric sustainability involved around 19,000 consumers as participants in eight countries—Brazil, China, France, Germany, India, Italy, Japan, and the US.