Abraham & Thakore host Raipur pop-up
Abraham & Thakore partnered with House of Aura to host a one-day pop-up store in Raipur, Chhattisgarh, to launch the brand’s new Essentials line in the city.
On June 10, Abraham & Thakore set up shop in Raipur to launch the spring/ summer 2019 collection for their new Essentials line. The clothing line features more causal and simple creations than their usual fare and retails at a significantly lower price point as well which makes it more accessible to fans of the design duo.
The brand deputed a range of sarees at the pop-up including brightly coloured Haldi sarees, Bandhani Gajji silk sarees, and Maheshwari silk sarees among other weaves. The brand’s Essentials line is designed to provide dynamic quality garments with a simplicity that allows for everyday wear.
The brand also launched the line in Hyderabad on June 5 with another one-day pop-up store at The Deccan Story in the city’s Jubilee Hills district. The line has also launched at the brand’s two flagship stores in New Delhi’s Defence Colony and The Leela Palace in Bengaluru and the brand’s e-commerce site now has a dedicated section for the line.
Abraham & Thakore was founded by NIFT graduates and designers David Abraham and Rakesh Thakore as well as Kevin Nigli in1992. The brand partnered with Vana, Dehradun, which invested with the aim of expanding the label. Vana Lifestyle and Abraham & Thakore now work together on the business.
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