Abhinav Mishra launches first couture line dedicated to brides

By

Isabelle Crossley

Published
May 9, 2022

Designer Abhinav Mishra has launched his first ever bridal collection with a wide array of womenswear and menswear which reimagines his signature mirror work for classic wedding wear. 

Mishra’s first bridal collection is now available to order, the designer announced on Facebook. Although the designer’s embellished lehengas have been worn by brides for years, this is the first time Mishra has designed a specifically bridal collection. 
 
“The Indian couture market has become highly competitive now more than ever but my goal has always been to create a brand focusing on a unique style of work and theme,” Mishra told Elle India about his reasons for the launch. “Our first-ever bridal collection is simply titled ‘Abhinav Mishra Bridal 2022’. The inspiration remains in weddings and the beautiful love stories intertwined with them, that aren’t just limited to the bride and groom but also follow through family and friends. It is these little stories that inspire our entire brand story and continue to motivate us to showcase such beautiful moments with our audiences.”

The collection features mirror work for brides, a technique which has become the designer’s signature. Traditional red ensembles and glittering accents of gold evoke a classic aesthetic but the lightweight elements and figure-hugging tailoring keep the collection feeling modern.
 
Menswear also features and Mishra dresses his grooms in tailored sherwanis which explore mirror work in a more geometrical, masculine way. Beige, magenta, red, and yellow ensembles offer a vibrant selection for grooms while remaining sleek enough to look wearable and current. 
 
“Our bridal couture ties a knot of traditions with hues of ‘laal rang’ which is considered auspicious, as red is a colour of love, prosperity and a new life,” said Mishra. “The collection is handcrafted keeping in mind the heritage and culture of our Indian weddings using elegant techniques like the traditional Zari where the thread is woven into fabrics to make intricate patterns and elaborate designs, authentic Rajasthani Tikdi, hand-embroidered Dabka, traditional Nakshi embroidery and the twisted stitch Marodi along with Gota work as well as the signature Sheesha [mirror-work] that our brand is now synonymous for.”