Abhinav Mishra collaborates with Khoya to expand wedding offering
After recently launching a dedicated bridal line, Abhinav Mishra has expanded its wedding offering by collaborating with fine foods business Khoya to launch ‘The Gourmet Box’.
The Gourmet Box is a luxury selection of mithai designed to be gifted alongside wedding invitations. The box itself was designed by Mishra and features embellishment inspired by the designer’s signature mirror work with a colour palette of cream and gold, Khoya announced on Facebook on Wednesday.
“Mithai is as synonymous with weddings as say, lehengas are,” eponymous designer Abhinav Mishra told Vogue India about the collaboration. “A bride makes a statement with what she chooses to wear, and her family makes a statement even before that, with the ‘mithai’ box that goes with the card. My childhood memories of elaborate weddings shaped my sensibilities as a designer but in all those beautiful memories were so many memories of food, intertwined, indulgent and beautiful, so much like festive couture.”
The mithai box launched for pre-order on July 13, Khoya announced on Facebook. “Each box is a testament to beauty and perfection,” announced the fine foods brand. Mithai which feature in the box include milkcake, pink coconut laddoos, Bikaneri burfi, and roasted besan laddoos among others.
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