ABFRL's Tasva brand expands retail presence

By

Maverick Martins

Published
Apr 7, 2022

Ethnic menswear brand Tasva by designer Tarun Tahiliani and Aditya Birla Fashion and Retail Ltd (ABFRL) has strengthened its retail presence with the launch of its first store in Madhya Pradesh.
 

The store is spread across an area of 2,625 sq ft and located in the city of Indore store offering a wide range of wedding wear solutions for men.
 
The collection includes achkans, bandhgalas, bottoms, bundis, kurta bundi sets, kurta sets, sherwanis, shirts, single kurtas, footwear, and accessories like shawls, stoles, and shoes among others

Commenting on the launch, Sandeep Pal, CEO of Tasva in a statement said: “Tasva stands for traditional craftsmanship and contemporary designs with Tarun Tahiliani styling. We are delighted to bring occasion wear for the modern Indian man. The store in Indore has dedicated sections for a vast range of accessories, jewellery, footwear and headwear and offers a full wardrobe solution. We aim to make the brand more accessible at sharper prices in smaller cities.”
 
ABFRL partnered with couturier Tarun Tahiliani to launch Tasva as a men’s ready-to-wear brand in December 2021 within a year of announcing its investment in Tahiliani’s eponymous brand. Aditya Birla Group has ambitions brick-and-mortar expansion plans for the young label and aims to open between 50 and 70 Tasva stores across India in a year’s time and has open stores in Bengaluru, New Delhi, and Thane West so far.