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Published
Jun 18, 2019
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ABFRL collaborates with Intellecap to promote sustainable fashion

Published
Jun 18, 2019

Aditya Birla Fashion and Retail has collaborated with Intellecap to promote sustainable fashion in the country by joining the ‘Circular Apparel Innovation Factory’ platform.
 

ABFRL collaborates with Intellecap to promote sustainable fashion - Van Heusen - Facebook


The initiative aims to build a circular apparel and textile industry in the country by building an enabling ecosystem of brands, manufacturers, enterprises, and innovators across the value chain.
 
Ashish Dikshit, managing director, Aditya Birla Fashion and Retail Ltd in a statement said, “We are pleased to partner with Intellecap to accelerate sustainable fashion concept through CAIF to build industry level platform for circular textile eco-system. We intend to bring forth ideas and innovation to add more strength to our pioneering work around sustainability. The association with Intellecap will help us create, collaborate and mainstream the conversation around circular economy and sustainable fashion.”

Vikas Bali, CEO, Intellecap added, “ABFRL is a marquee name in Fashion and Lifestyle, and its partnership with CAIF would help foster an ecosystem wherein not only ABFRL, but the larger industry could potentially be recognized as the global innovators in circular fashion.”

Through the association, ABFRL will promote the use of sustainable material, maximize utilization of clothing & textile and recycling.

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