ABFRL brand People unveils new collection with a unique campaign
today Nov 23, 2018
Aditya Birla Fashion Retail Limited’s (ABFRL) fast fashion brand 'People’ has launched a unique campaign '#LetsBePeopleFirst' to unveil its new collection across the country.
With the campaign, the brand aims to create awareness on gender inequality. The brand is confident that the youth will support the brand in this campaign by buying the latest People collection to spread the message.
Commenting on the campaign launch, Sooraj Bhat, CEO, ABFRL, in a statement said, "At People, we believe we exist to enable the consumers to explore their identity and style. We felt we needed to launch this brand with a strong thought and Famous Innovations came up with the idea of 'Why Not?' because that's a question on every young consumer's mind in terms of following stereotypical rules. With 'Why Not' a specific theme of gender equality emerged and ended with the line, 'Let's Be People First'."
Commenting on the collection, People design chief Kopal Sarkar said, "The merchandise created for this campaign is very similar for guys and girls - they can wear it and style it themselves as they wish to and be who they want to be."
The LetsBePeopleFirst collection will be available across People’s 25 exclusive stores in Bangalore and large format stores at a starting price of Rs 299 (approx $4).
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