Aastey raises $1.3 million in seed funding

By

Maverick Martins

Published
Feb 28, 2022

Aastey, a sustainable athleisure wear brand for women, has raised $1.3 million (Rs 9 crore) seed round funding from CXXO, a Kalaari Capital initiative.
 

The brand will utilise the funds to expand its product categories, R&D, marketing, and scaling its presence in the athleisure market in India.
 
Commenting on the funding, Jeevika Tyagi, co-founder & CEO of Aastey, in a statement said, “This funding will help us build our supply chain to scale Aastey, while setting the foundation for marketing our brand to propel growth. Our R&D will focus on continuously innovating with sustainable fabrics and making original blends that create the best experience for our tribe.”

Vani Kola, managing director at Kalaari Capital added, “Technological innovations in fabrics and the body-positivity movement are spurring demand for athleisure products, a trend that we believe will fundamentally change women’s fashion. When we met Jeevika and Kanupriya, we truly saw them as change makers who could create a vibrant lifestyle brand and community centred on sustainable fashion.”
 
Founded in 2021 by Kanupriya Mundhra and Jeevika Tyagi, the brand is targeted at millennials and aims to cater to all Indian body types. It has launched eight different sizes for each of its design and claims to be a 100-percent sustainable brand.