Aarké Ritu Kumar launches new store in Gurugram
Aarké Ritu Kumar has opened its fifth store to date and its first in Gurugram. The space measures over 10,000 square feet and houses the affordable Ritu Kumar line’s selection of colourful day wear.
The new Aarké Ritu Kumar store launched with the brand’s spring/ summer collection of vintage inspired floral prints and floaty silhouettes. The store’s minimalist styling highlights the brand’s vibrant patterned dresses and kurta sets. The store launch follows on from openings in locations including Mumbai and Bengaluru.
“Our new space captures the true ethos of the brand and welcomes all our patrons to experience he essence of the brand firsthand,” said Aarké Ritu Kumar’s managing director, Amrish Kumar on the occasion of the store opening, Express News reported.
Aarké Ritu Kumar first launched exclusively online just over a year ago then stepped into brick-and-mortar retail. The brand plans to continue to expand with an omni-channel approach and is eyeing more launches in Delhi, Noida, Chennai, Hyderabad, Ahmedabad, Siliguri, Indore, Mumbai, Rajkot, and Pune.
The brand launch was led by Amrish Kumar, son of Ritu Kumar, who launched her eponymous brand in 1969 and has gone on to launch a number of related brands. Reliance Retail Ventures Limited acquired a 52% stake in the full Ritu Kumar brand roster in September, 2021 and plans to continue to expand it.
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