Aanam Group launches premium skincare brand Aanam Sutras

By

Maverick Martins

Published
Oct 6, 2021

Aanam Group has entered the premium skincare segment with the launch of its new brand Aanam Sutras in the Indian market.
 

Aanam Sutras has launched with a wide range of products like hangover balm, under-eye gel, rose gold oil, hair serum, lip balm, and face mist.
 
The brand is targeted across age groups and banking on its affordable pricing in the premium segment to help its compete with the other established brands in the market.

Commenting on the launch, Pankaj Chaturvedi, founder of Aanam Sutras, in a statement said: “Aanam Sutras being a very customer-centric brand has made endeavours to maintain umpteen level quality that is akin to the standards being offered across the world, while assuring a massive 40 percent slash in the cost of the products. Moreover, we as a brand are committed at using naturally extracted and vegan ingredients and disapprove the use of harmful chemicals in our products.”
 
Aanam Sutras products are currently sold exclusively on the brand’s website. The brand plans to further strengthen its reaching by partnering with retailers and e-commerce companies in the coming months.