Aakar Intimates launches new label ‘Erotissch’
today Oct 16, 2019
Delhi-based innerwear company Aakar Intimates has expanded its brand portfolio with the launch of its new private label brand ‘Erotissch’ in the Indian market.
With the launch of its new brand, Aakar is looking to strengthen its foothold in the country’s intimate wear market.
The new brand is currently being sold on Reliance’s e-commerce platform Ajio. The company is also in talks with other e-commerce platforms to strengthen its online network.
Erotissch’s product portfolio will include loungewear, intimate wear, nightwear, and beachwear.
Commenting on the launch, Aayuushi Agarwal, founder of Erotissch, in a statement said, “We intend to blur the lines between indoor and outdoor outfits. We remain committed to offering comfortable styles amid changing attitudes about body positivity. Also, we want everyone and every occasion to be included and considered when they buy our pieces.
“The brand’s mission is to create a lifestyle by making customers accept and understand the importance of intimate apparel as a wardrobe necessity. It intends to revolutionize and recreate the perspective of modern intimate wear and put an end to the myth that they are meant only for lounging,” the statement added.
Aakar Intimates was founded by Aayuushi Agarwal and Anushka Agarwal.
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