Aadyam Handwoven partners with Pracheen to showcase at AD Design Show

By

Isabelle Crossley

Published
Sep 15, 2023

Handcrafted fashion and lifestyle brand Aadyam Handwoven has partnered with textile atelier Pracheen to launch its latest designs in Mumbai. The brand is taking part in the Architectural Digest Design Show which launched at the Jio World Convention Centre in Bandra Kurla Complex on September 15.

“Aadyam Handwoven with the support of Pracheen, is delighted to present a thoughtfully curated collection of textile masterpieces at the AD Design Show, happening from September 15th to September 17th,” announced the brand on Facebook. “We invite you to join us for an exclusive preview on the 15th, between 5 pm to 9 pm. Discover the showcase on the 16th and 17th from 11 am to 9 pm, at the Jio World Convention Centre in BKC, Mumbai. Visit our booth DB11 and marvel at the beauty of timeless handwoven weaves.”
 
The brand also recently showcased a range of its homeware and home textile items at international trade show Maison & Objet in Paris, France from September 7 to 11. The brand’s stall was located in the in the ‘Unique & Eclectic’ sector of the trade show and drew a crowd of buyers from across Europe and beyond. 

Aadyam Handwoven is a corporate social initiative of textiles and apparel giant the Aditya Birla Group. The brand works with handloom weaving clusters across India and aims to create a, “self-sustaining ecosystem for the finest artisans of the country,” according to its website. The business is committed to increasing artisans’ quality of life by supporting them and selling their crafts across India.