×
77
Fashion Jobs
SPARSH INDIA COUTURE
sr. Executive Merchandising / Business (Kids Fashion)
Permanent · NEW DELHI
SPARSH INDIA COUTURE
Customer Relationship Executive
Permanent · NEW DELHI
SPARSH INDIA COUTURE
Customer Relationship Executive
Permanent · NEW DELHI
PUMA
Head-Supply Chain Management
Permanent · BENGALURU
L'OREAL GROUP
Senior Executive - Sales
Permanent · Vijayawada
PUMA
Head-Business Intelligence
Permanent · Bengaluru
PANTALOONS HO
Assistant Brand Manager - Mumbai
Permanent · MUMBAI
OUTHOUSE JEWELLERY
e- Commerce Merchandiser & Sales Executive
Permanent · MUMBAI
LIFESTYLE BRANDS
Manager - Marketing, Peter England - Bangalore
Permanent · BENGALURU
LIFESTYLE BRANDS
Group Manager - E-Commerce Product (B2B)
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Product, Louis Philippe
Permanent · BENGALURU
PANTALOONS HO
Senior Executive - Marketing
Permanent · MUMBAI
LIFESTYLE BRANDS
Executive -Key Accounts (Mis),lp
Permanent · BENGALURU
LIFESTYLE BRANDS
Manager - Trade Channel, Finance
Permanent · BENGALURU
LIFESTYLE BRANDS
Sales Executive - Kannur &Amp; Kasargod
Permanent · BENGALURU
LIFESTYLE BRANDS
Senior Executive - Garment Technician (ww &Amp; Kids), Pdqa
Permanent · BENGALURU
OUTHOUSE JEWELLERY
Senior Store Manager
Permanent · NEW DELHI
CLINIQUE
Clinique - Skincare Consultant - Hyderabad, Nykaa Jubilee Hills - 40 Hours - Full Time, Permanent
Permanent · Hyderabad
LEVI'S
Data Scientist
Permanent · Bengaluru
SMASHBOX
Smashbox - Make-up Artist - Nykaa Luxe Jubilee Hills Hyderabad - 40 Hours - Fulltime, Permanent
Permanent · Hyderabad
SMASHBOX
Smashbox - Make-up Artist - Nykaa Luxe Amritsar - 40 Hours - Fulltime, Permanent
Permanent · AMRITSAR
SPARSH INDIA COUTURE
Customer Relationship
Internship · NEW DELHI
By
Reuters API
Published
Oct 17, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

A millennials love affair: China's second-hand luxury goods market booms

By
Reuters API
Published
Oct 17, 2020

China's love for luxury is spilling over into the once shunned second-hand goods sector, with online stores surfing a wave of pent-up demand from shoppers, led by millennials, who have been forced into belt-tightening by the coronavirus pandemic.




The rapid proliferation over recent years of second-hand luxury sales online platforms have helped fuel an expansion of the market, similar to those of U.S. online luxury reseller The RealReal Inc or Europe's Vestiaire Collective.

"Our income recorded a surge this year during the pandemic as offline stores are mostly closed," said Xu Wei, founder of Plum, a second-hand luxury products company in Beijing which is especially popular with millennial women from China's lower tier cities.

Chinese consumers have traditionally shunned second-hand goods, though that has undergone a shift over the past decade or so led by younger, more environmentally conscious consumers looking for affordable high-end goods.

"Compared to completely new products, second-hand products are more economical for them," Xu said. Sales growth at Plum have averaged over 25% month-on-month in the first half.

The actual size of the Chinese second-hand luxury goods market is small, luring platforms such as Plum, Ponhu and Feiyu which are betting on strong growth over coming years.

A joint report by China's University of International Business and Economics and Isheyipai, a platform for second-hand luxury deals, estimated that sales of second-hand luxury products in China accounts for just 5% of the overall luxury market, compared with 28% in Japan and 31% in the United States.

Consultancy Bain estimates that Chinese consumers will account for nearly 50% of the global luxury market — valued around $374-386 billion — by 2025.

Millennials, those in their 20s and 30s, are a big market for the second-hand goods retailers. The joint university-Isheyipai report estimates that 52% of the second-hand luxury goods consumers in China are below 30 years old, a segment bigger than the entire U.S. population.

On Plum's platform, a Louis Vuitton Speedy 25 Monogram rated at 85% new was offering at 4,548 yuan ($676.44), compared with $1,560 on the brand's homepage. A 90% new black Gucci GG Marmont small shoulder bag was sold at 4,890 yuan ($727.31) versus the official price at $2,250.

Sun Shaqi, a livestreamer who has 6.5 million followers on Douyin, the Chinese version of popular short video app TikTok, is one of many personalities promoting the idea of buying second-hand.
Livestreaming has recently become a widely-used marketing medium in China.

"With the money for one bag, here you can buy 3 to 4 (second-hand), isn't it a good deal?" she asked in a recent livestream while holding up a red patent leather Louis Vuitton bag.

"Who will know it is a second-hand bag when you carry it?"

 

© Thomson Reuters 2020 All rights reserved.