Dec 6, 2017
A$AP Mob stars in new Calvin Klein campaign
Dec 6, 2017
Calvin Klein has recruited hip hop collective A$AP Mob for the latest edition of its ‘Our Family. #MyCalvins' campaign.
A$AP Rocky, A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou, and A$AP J. Scott star in the latest chapter of the new campaign, with the crew featured wearing core denim and tank top pieces from the current Calvin Klein Underwear and Calvin Klein Jeans lines. Shot by photographer Willy Vanderperre, the group are depicted as a musical family, joking around about their ‘cozy" lifestyle and dancing for the camera.
The iconic US fashion brand first updated its signature ‘#MyCalvins' tagline to ‘Our Family. #MyCalvins' last month, with a brand new ‘call to action' campaign fronted by singer Solange and a musical cast including Kelela, Dev Hynes, Caroline Polachek and Adam Bainbridge. According to a release from the brand, the evolved concept "has family at its center, a display of unity between strong individuals, further emphasized by the symbolism of the traditional American quilt."
The new slogan will be featured in multiple campaign rollouts, running from Holiday 2017 through the Spring 2018 season, with the brand promising that the talent featured will bridge different generations "stylistically, musically and culturally."
Headed by Chief Creative Officer Raf Simons, Calvin Klein has built up an impressive portfolio of celebrity campaign stars over recent years, including Kirsten Dunst, Kendall Jenner and Justin Bieber.
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