Following the departure of Massimo Ferrucci, who managed the denim brand for three years before recently leaving to become the CEO at Eastpak, VF Corporation chose one of its own men to take over the reins at 7 For All Mankind.

7 For All Mankind

Theo Van den Hoff thus left Wrangler in order to become the denim brand’s new general manager for the EMEA (Europe, Middle-East and Africa) region. Before joining Wrangler in 2008 as its vice president, Van den Hoff spent a large part of his career in the denim market since his debut in S.Oliver in 1994. From 1996 to 2003, he worked as Levi Strauss associate brand manager for the EMEA region. Then after joining Nike for 2 years, Theo Van den Hoff began his career at VF Corp in 2005 as product director at Lee.