2Bme to add 12 stores, eyes Rs 300 crore revenue in 3 years

By

Maverick Martins

Published
Dec 27, 2018

2Bme, a fashion apparel brand owned by the RP-Sanjiv Goenka Group, has expanded its retail presence with the addition of its second store in the city of Kolkata and plans to add 12 more in the coming months.

The new store is located at Acropolis Mall, Kolkata and spread over an area of 2000 square feet. The company is betting big on the Indian apparel market and expects to generate revenue of Rs 300 crore (approx $43 million) over the next four years.
 
The company claims that the 2Bme brand has already crossed the Rs 100 crore mark in 18 months and expects the sales to triple by 2023, as it looks to expand through EBOs, large format MBO’s and e-commerce platforms.

Commenting on the store expansion, a 2Bme spokesperson in a statement said, “We will look at opening 10-12 EBOs of 2Bme in prime malls of Kolkata, Delhi-NCR, and Hyderabad. Recently we also signed on Ranbir Kapoor and Shraddha Kapoor as brand ambassadors and this is helping us create an exclusive entity for our brand.”
 
“2Bme has around 15,000 styles and we have sold more than 3 million pieces so far. The brand has already crossed the mark of Rs 100 crore within one-and-a-half-years of its launch and it is likely to garner a turnover of Rs 300 crore in the next three-four years,” the spokesperson added.
 
The apparel brand, 2Bme was launched in 2017 and positions itself as an affordable high street fashion brand.