Published
Nov 25, 2019
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25o2 expands product portfolio, names Fatima Sana Shaikbrand ambassador

Published
Nov 25, 2019

​25o2, the online marketplace for cosmetics, has expanded its product portfolio with the launch of its new range of lip colours, as well as signing a Bollywood actress as its new brand ambassador.
 

25o2 expands product portfolio, names Fatima Sana Shaikh as brand ambassador - 25o2


The new brand features seven lipsticks with names like Masakali, Nazakat, Sherni, Patakha, Badtameezi, Ishaqbaaz, and Junoon. 25o2 claims that the lipsticks are 100 percent cruelty-free and will be sold exclusively online.
 
The beauty retailer is hoping that the popularity of Fatima Sana Shaikh will help boost sales of its newly launched range and also expand its customer base.

Commenting on the launch, Hina Antule founder of 25o2 in a statement said: "My aim is to encourage people to be more experimental and open to make-up. From stage makeup to casual and special effects, I enjoy being able to imagine and design an endless number of ideas and seeing those ideas come to life."
 
Fatima added: "Lip colour adds to my confidence. I choose my shade of lipstick according to my mood and with the amazing range from 25o2, there is a different shade for whatever mood I am in. They are so easy to apply that I can go from mellow to bold in just a few minutes."
 
25o2 is a leading e-commerce beauty platform that sells a host of beauty brands along with its private labels. The company is looking to further strengthen its brand portfolio by partnering with niche brands and also launch new private labels for future growth in the Indian market.

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