25% of Arvind Fashions' business is now digital, plans to continue online expansion
Arvind Fashions is continuing to expand its digital business, which now makes up 25% of its total business, and plans to continue to focus on the sector as it experiences around 30% year-on-year digital growth.
“Already, 25% of our business is digital,” Arvind Fashions’ director Kulin Lalbhai told ET Now in an interview. “We now have a Rs 1,000 crore [$150.3 million] digital business. And it's growing even on a large base at close to 30% year-on-year. This allows our products to reach every pin code of India.”
The business is also experiencing a strong recovery from the effects of the coronavirus pandemic and has returned to 90% of pre-Covid levels, according to Lalbhai.
Following the challenges of the pandemic, the business has increased its focus on its digital channel and foresees a continuation of the trend towards the organisation of the Indian apparel market over the coming decades. The business also expects middle class consumption in the organised garment sector to grow significantly during this time period.
Despite the business’ strong focus on its digital segment, it will continue to remain bullish concerning brick-and-mortar expansion. Arvind Fashions will open between 150 to 200 stores a year collectively for its six brands.
“There is a lot of expansion which will come in small town India because that is where the new consumption is coming in,” said Lalbhai.
The business will also launch new categories including children’s wear, footwear, and inner-wear and expand these categories both on- and offline.
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