16 fashion retailers sign Su.Re initiative launched by Smriti Irani at Lakme Fashion Week

By

Isabelle Crossley

Published
Aug 23, 2019

A group of 16 fashion retailers have signed the Su.Re (sustainability resolution) pact created by the government’s Ministry of Textiles, IMG Reliance, and the Clothing Manufacturers Association Of India.

On August 22, Minister for Textiles Smriti Irani launched the Su.Re initiative on Lakme Fashion Week’s Sustainable Fashion Day in Mumbai. Irani addressed guests at the event and stressed the need to increase sustainability in the Indian fashion industry. 

The Su.Re project, created in association with the United Nations, has already garnered the support of 16 fashion brands including Spykar, Westside, Trends, Shoppers Stop, Fbb, House of Anita Dogre, and Lifestyle. Su.Re aims to develop a sustainable sourcing policy for participating brands and promote the use of eco-friendly raw materials.  

"Never before in a population our size has voluntarily driven the retail force of India and fashion elite along with the government to come together at one platform,” Irani said in her address, as reported by Indo-Asian News Service. “That this has happened voluntarily makes me proud. On October 2, we shall step into the 150th year of Mahatma Gandhi''s birthday... And today, the resolution on sustainability is a reflective of that very thought of the Mahatma."

“This is a true confluence of what we want to stand for in fashion in the country which is a melting point of ideas that brings transformational change,” said IMG Reliance’s vice president and fashion head Jaspreet Chandok. “Today is a major step towards that change with the launch of Su.Re which is the first and the largest initiative by the fashion industry.”