10club in talks to acquire 20 new brands across several categories

By

Maverick Martins

Published
Dec 30, 2021

E-commerce start-up 10club is in talks with around 20 new brands across categories like home, sports, baby care among others and plans to generate business worth $120 million (Rs 89 crore) over the next year.
 

10club’s current portfolio includes Skudgear, Rapidotzz, Beclina and Aurion in sports category, Kraftseeds, Gate Garden and Kriti Kalash in home and MyNewBorn in baby care category.
 
“We will stick to these core categories as it looks to do at least $120-million worth of business through its portfolio brands over the next one year,” Bhavna Suresh, co-founder and CEO of the company told BusinessLine.

“All of us can roll up 40 to 50 brands today, but if you are not able to roll it up to unlock the value, then it’s a disservice to the entire ecosystem. The number of brands we have right now are eight. And if you ask who our next 20 will be, we already know. We have met them, struck a deal and we know what their value is. Our partners know we’ll do it only when we can unlock value, and with every deal it gets easier,” Suresh added.
 
Founded in 2020 by Suresh, Joel Ayala and Deepak Nair, the start-up has raised $40 million in its seed funding round in June 2021.
 
Going forward, 10club is planning to start offline stores for its brands to fuel their growth in the Indian market.