1-India Family Mart partners with Capillary Technologies

By

Maverick Martins

Published
Feb 7, 2020

Fashion retail chain 1-India Family Mart, owned by Nysaa Retail Private Limited, has partnered with Capillary Technologies to strengthen its technology network in the country.
 

The partnership will help1-India Family Mart connect with the customers, and understand consumer needs by analyzing the purchasing patterns, behavior and delivering customized offerings and loyalty programs.
 
Commenting on this partnership, J P Shukla co-founder and CEO of 1-India Family Mart in a statement said: “Our vision since the day of inception has been to offer the best consumer experience across rural cities in the country. Our partnership with Capillary has enabled us to get one step closer to our customer-centric culture. The detailed customer analysis that we get through Capillary’s AI-powered solutions helps us understand preferences and thereby make changes in our stores accordingly.”

Aneesh Reddy, CEO and co-founder of Capillary Technologies added: “1-India Family Mart is one of the most popular retail brands in India and we are privileged to have collaborated with them. A true sign of development happens only when robust technology reaches every corner of the country and we are happy to be a part of this vision.”
 
1-India Family Mart sells clothing and lifestyle accessories and currently has over 100 stores across 81 cities in UP, Bihar, Jharkhand, Chhattisgarh, Orissa, North East, and West Bengal.