​Wildcraft partners with Ace Turtle to scale e-commerce business

By

Maverick Martins

Published
Sep 27, 2022

India’s leading outdoor adventure products maker Wildcraft has partnered with omnichannel technology company Ace Turtle to expand its e-commerce business in India.

With this association, Wildcraft is looking to increase its market share and expects strong sales over the next few years.

The brand will use Ace Turtle’s unified commerce platform Rubicon to increase its customer base and hopes to reach new shoppers with this partnership.

Commenting on the partnership, Gaurav Dublish, co-founder of Wildcraft in a statement said “As a business, we have always been bullish on e-commerce & in the post-pandemic world scaling this up is a key focus area for us, while providing a seamless experience across both offline and online channels. We are happy to partner with Ace Turtle for their solution Rubicon which is meant to play a critical role in providing a reliable and customer-friendly experience across multiple platforms with uniform prices, styles, optimised fulfilment, and availability, thereby leading to efficient delivery to the end consumer.”

Nitin Chhabra, CEO of Ace Turtle added, “We are excited to be associated with Wildcraft and are confident that our omnichannel tech platform Rubicon will enable Wildcraft to bolster its e-commerce business from multiple fulfillment centres and enhance the customer experience across various marketplaces.”

Founded in 1998, Wildcraft has a footprint of over 200 exclusive brand stores and 5000 plus retail points of sale across India. It also sells online through its website, Flipkart and Myntra.