×
199
Fashion Jobs
KISHOR EXPORTS
Qam - Quality Assurance Manager For Garment Exports Company
Permanent · Ranchi
FRAME TECHNOLOGY MARKETING SERVICES PVT. LTD.
am/rm/Manager- Sales (Supply Chain Finance)-Loan Frame- Pan India
Permanent · Ahmedabad
MARC LABORATORIES LTD.
Field Sales Officer/Area Business Manager / Regional Business Manager
Permanent · Varanasi
JAYPEE BROTHERS MEDICAL PUBLISHERS PVT LTD.
Area Sales Manager
Permanent · Prayagraj
RUDRAKSHA CERAMICS PRIVATE LIMITED
Area Sales Manager
Permanent · Pune
PROPERTYXPO.COM
Area Sales Manager| Real Estate Portfolio Management | Gurgaon
Permanent · Gurugram
SAHIBANDHU FINTECH SERVICES LIMITED
Area Sales Manager - Sahibandhu
Permanent · New Delhi
HDB FINANCIAL SERVICES
Sales Manager - Alternate Channel
Permanent · Salem
SOSYO HAJOORI BEVERAGES PRIVATE LIMITED
Production / Plant Manager
Permanent · Ahmedabad
JIO
Territory Sales Manager - Warangal & Hannumakonda
Permanent · Hanamkonda
BASIC ENTERPRISES PVT LTD
Loan Consultant/ Area Sales Manager 4l Salary
Permanent · Gurugram
WHITEHAT JR
Sales Manager(Inside Sales_day Shift) Mumbai or Gurgaon _onsite
Permanent · Gurugram
VOLVO WHITE PAINTS INDUSTRIES
Hiring For Sales Officer/Area Sales Manager/ (Haryana)
Permanent · Sonipat
RESPICARE SOLUTIONS
Area Sales Manager /Business Development Manager-Mumbai / Maharashtra
Permanent · Navi Mumbai
GRAND CHEMICAL WORKS
Area Sales Manager- Jaipur & Lucknow
Permanent · Lucknow
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager - Construction Chemicals
Permanent · Ludhiana
VADILAL
Area Sales Manager
Permanent · Varanasi
ASTRAL ADHESIVES ( ASTRAL GROUP )
Astral Adhesives - Area Sales Manager (Maintenance Division)
Permanent · Jodhpur
CEASEFIRE INDUSTRIES PRIVATE LIMITED
Area Manager/ Territory Manager (Sales)_ Goa
Permanent · Pune
INDEED.MX
Trabajo Para Mayores de ed+d
Permanent · MEXICO CITY
INDEED.MX
Trabajo Para Mayores de Edad
Permanent · MEXICO CITY
INDEED.MX
Trabajos Opción Home Office
Permanent · MEXICO CITY
Published
Nov 3, 2014
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

"Selling Luxury", the bible on selling in the luxury sector

Published
Nov 3, 2014

Co-written by Geneviève Tour, a specialist in luxury and a training consultant at Cartier, and Robin Lent, Senior Consultant at AC3, a Paris-based company that specialises in training and communications, "Selling Luxury" explores, like a guide, all of the components in the world of luxury and puts forth 88 strategies to be adopted to better attract, seduce and enchant customers.



With a preface by Alain-Dominique Perrin, former CEO of Cartier and current President of the Fondation Cartier, and written based on personal experiences at Cartier, Lexus, The Four Seasons, Piaget, Dior, Moët Hennessy and "several other luxury brands," the work distills, in 8 chapters, a wealth of tips to transform a salesperson into a "Sales Ambassador", to offer a real experience for the customer and to increase sales performances.

Running through some of the general principles inherent to selling, the book then defines the attitudes and behaviours of a "Sales Ambassador" to make a good sale, the importance of applauding a customer and complimenting them with the proper vocabulary – "the word product does not have the same impact as creation" – right up to its phrasing: "a salesperson in a luxury house is like an actor, and the store their stage, they must thus use a special tone of voice, play with the rhythms and avoid mumbling, for example."

Other points addressed include those relative to factors that optimise sales. The atmosphere, the special attention given to details, knowledge of the stock and of events that are taking place in the city are all part of a successful sale, just like "the ability to maintain a high level of service during rushes," the authors explain, "by offering magazines to read or a refreshment, for example, and even a mobile charger service or games for children."

Fundamentals to always keep in mind when welcoming and attending to a customer, from the importance of a smile, listening and letting them know you have heard them, to the necessity of story-telling or the art of romanticising the story of an item or a price, to key advice for multiplying a sale, the book is full of advice based on real past situations.

The last chapter dedicated to gaining customer loyalty, and one of the most interesting ones, discusses the reflex of offering customers gifts and the proper use of business cards, a customer file and future communications – "at the birth of a child for example, events like Mother's Day or Valentine's Day, or the launch of a new collection…"- all good excuses to keep in touch with the customer.

Available in English, Chinese, Indonesian, Japanese, Korean and Italian from Wiley editions, "Selling Luxury" will be available in French in 2015.
 

Copyright © 2022 FashionNetwork.com All rights reserved.