Published
Apr 4, 2023
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'Qala ka Qila' exhibition brings 27 designers to Indore

Published
Apr 4, 2023

Fashion exhibition Qala India brought a range of premium brands to Indore at its showcase at the city’s Radisson Blu from April 3 to 4. The event featured womenswear, menswear, textiles, and lifestyle goods among others.

Qala India aims to bring premium brands to Tier 2 audiences - Qala India


The exhibition was designed to bridge the gap between well-known designers and Tier 2 cities to enable shoppers to discover new brands and enable brands to tap into new customer demograohics, Qala India announced in a press release. The business-to-customer event was conceptualised by fashion designer Neha Agrawal and stylist Shagun Bansal.
 
“Madhya Pradesh is becoming a major fashion hub for both contemporary and traditional brands and especially city like Indore is at the forefront in bringing popular fashion brands for us to experience,” said Daly College, Indore’s principal Gunmeet Bindra, who inaugurated the event, in a press release. “My heartfelt congratulations to Neha Agrawal and Shagun Bansal for hosting ‘Qala ka Qila’, an exquisite show in our city. There is no lack of talent in this industry and I hope such shows will bring out more local talent to the forefront of this mega Indian Fashion Industry.”

The event was designed to support women entrepreneurs and 90% of participating brands are run by women. A total of 27 designers from across India took part, including Raghvendra Rathore, Khanna Jewellers, Chandrima, and Studio Medium.
 
“Indore has been knowledgeable and well versed with the fashion industry since a long time,” said Qala India’s co-founder Neha Agrawal. “Being the business and trading hub of Madhya Pradesh, the residents are frequently travelling to Delhi, Mumbai, and Kolkata to fulfil their festive fashion and home décor requirements. Qala India is posed to bring these designers and their products to the doorstep of Indore audience. We aim to highlight the local designers and artisans to give them a much needed platform within the city to display their skills and to show their product range.”
 
“Being from a small city like Raipur, I always admired my mother or my grandmother’s love for traditional fabrics and the intricacies in their creation,” said Qala co-founder Shagun Bansal. “It was this knowledge that drove my interest in different weave, cloth and historical artefacts which opened my eyes to new possibilities beyond styling. It was with the mindset Qala India was born to promote local weavers, weaves and artisans to support their talent and to give them national exposure.”
 

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