‘Lux Cozi’ signs Sourav Ganguly as brand ambassador
Lux Industries Limited has signed former cricketer and current President of the Board of Control for Cricket in India (BCCI) Sourav Ganguly as the brand ambassador of Lux Cozi.
The brand has launched a new television commercial film featuring Sourav Ganguly and expects the association to help connect with new customers across the country.
Commenting on the association, Ashok Todi, chairman of Lux Industries in a statement said, “Lux Industries has always been a consumer-driven brand and we believe in appointing our brand emissaries who help our customers connect better with us. It gives me immense joy to say this is a move that will be setting new standards. There could not have been a better face than our beloved Dada who could represent us to take our message to our consumers.”
Sourav Ganguly added, “I am delighted to partner with Lux Cozi, an iconic Indian brand. Lux has changed the hosiery industry of the country and has been the forerunner in many aspects setting benchmarks for others in the industry to follow. I hope that together we can take the brand Lux Cozi to newer heights.”
Lux Industries has been aggressively promoting its brand ‘Lux Cozi’ by investing heavily on marketing and expects it to be a Rs 1,000 crore ($123.5 million) brand from Rs 700 crore by the 2025 financial year.
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