Lakmé Fashion Week and FDCI announce phygital fashion week for October
The fashion week will open with a digital showcase by designer Tarun Tahiliani and jointly presented by FDCI and Lakmé Fashion Week, the organisations announced in a statement. The event will mix physical runway shows with digital presentations to enable continued social distancing measures and creative diversity.
“The Fashion Design Council of India for decades has tirelessly worked to make the design industry lead from the front and leave a global footprint,” said FDCI chairman, Sunil Sethi in a statement, APN News reported.
“Our partnership with Lakmé Fashion Week to present a joint schedule this season too, has blurred geographical boundaries and will help one view the Indian fashion industry more holistically. It also enables both FDCI and LFW to deliver the best and obtain in all forms, be it creative or the business of fashion.”
This season, participating designers will include Anamika Khanna, Pankaj & Nidhi , MXS by Monisha Jaising and Shweta Bachchan, Payal Jain, Abhishek Gupta, Geisha Designs by Paras & Shalini, Rina Dhaka, Rana Gill, Jade by Monica & Karishma, Shruti Sancheti, Arpita Mehta, Chola, Nidhi Yasha, Limerick by Abirr n’ Nanki, Nikita Mhaisalkar, Nirmooha among others, the FDCI announced on Facebook. The fashion week has also partnered with businesses including Rise Fashion and Lifestyle, Nexa, Ajio, the Natural Diamond Council, and Logitech to partner with designers on their runway presentations.
“Lakmé led the inception of the Fashion Week in India decades ago with the idea of driving the twin worlds of fashion and beauty for the discerning Indian consumer,” said Lakmé’s head of innovations, Sumati Mattu. “Since the beginning of the Lakmé Fashion Week, our attempt has been to inspire thought leadership while driving the interests and expansion of the Indian Fashion Industry and giving a stage to fresh design talent in the country.”
“Our continued collaboration with FDCI to present a joint schedule, creates more opportunities for the industry to thrive and brings in more fresh talent into the industry folds,” said Mattu.
“We continue to remain true to the pillars of Lakmé Fashion Week which are discoverability, sustainability and talkability as we present the best in Indian fashion and beauty this season to a global audience.”
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