Despite measured recovery, Indian malls are not expected to recover to pre-pandemic revenue levels by the end of the current 2022 financial year with Maharashtra malls facing some of the steepest challenges.
As Maharashtra’s government continues to impose restrictions in the state, e-commerce businesses including Nykaa and Reliance JioMart have announced that they are only delivering essential items once again.
The pandemic has forced luxury goods companies to use social media, video and virtual showrooms to woo their wealthy customers in Europe when tourists, especially from China, have been absent for more than a year.
Farfetch has unveiled a major new global brand campaign called The Perfect Match. Linked to its #onlyonfarfetch theme, it comes as it continues to stress that a “commitment to the boutique community” is “at its heart”.
Luxury consumers seek out more information than ever online before making a purchase, relying especially on YouTube videos and giving particular importance to brand image, according to a study from Google and Kantar.
Shopping fair Modish Fashion & Lifestyle Exhibition has cancelled its upcoming ‘Wedding Special’ event from April 17 to 18 in Lucknow as events face an uncertain future with India’s second wave of coronavirus.