The American sportswear company has collaborated with advertising agency Wieden + Kennedy Shanghai to create Reactland, a side-scrolling video game designed to promote the brand’s Epic React shoe in China.
PVH Corp's CEO and Chairman Emanuel Chirico announced he is leading the company to join the CEO Action for Diversity & Inclusion, a coalition of 350 CEOs committed to advancing inclusion and diversity in the workplace.
Gwyneth Paltrow's Goop has quietly introduced its own private label activewear line called G. Sport. The lifestyle brand has rolled out a fifteen-piece collection of tops, bras and bottoms through several launch phases.
Sponsorship accounts for a fifth of revenues for the International Olympic Committee (IOC), which protects that income by monitoring closely for any infringements, but guerrilla marketing tactics are taking off.
The US athletic footwear sector grew by 2 per cent last year, generating $19.6 billion in sales, according to The NPD Group. Unit sales grew by 2 per cent and average selling price remained flat, at $58.16.