Fashion labels may be falling over themselves to court young, smartphone-wielding shoppers, but the industry's initial enthusiasm for the see-now-buy-way runway seems to be waning as brands questions its benefits.
Tom Ford used his first fully-fledged men's runway show in New York on Tuesday to unveil a debut underpants collection, bathe a Manhattan landmark in violet and give his classic suiting a Los Angeles twist.
New York Fashion Week boasts the lengthiest official calendar of any major season anywhere, yet when editors and buyers take their seats on Monday morning the overall feeling will be of attending a season in retreat.
American designer Tom Ford will present his new menswear collection at New York's upcoming Fashion Week. The event runs for 10 days this season -- February 5-14 -- with menswear and womenswear showing back to back.