The former professional trade fair, since transformed by Zalando into a hybrid event combining trade show with fashion and music festival, returns to Berlin for its third edition from 31st August to 2nd September.
With four trade shows and a tech-focused conference, Premium Group was the most ambitious project during Berlin Fashion Week. And after reporting an 11% increase in footfall the company demonstrates it was well worth it.
Berlin is gearing up to kick off a new edition of Berlin Fashion Week on 17 January, welcoming over 200,000 visitors as the industry comes together to see the latest collections from the best local talent.
The Berlin shows, part of the Premium Group universe, announced a growth in visitor numbers for their winter edition. Premium also showed it has Europe-wide appeal, with 70% of its visitors coming from abroad.
The Bread & Butter show, acquired by Zalando, will finally be back in September, from the 2nd to 4th, and is leaving Tempelhof airport for the Berlin Arena, the same venue currently hosting the Bright and Seek shows.
In Berlin, getting oriented can be tricky, with the new trade shows (Selvedge Run, Cookies), the moves (Bright), the changes (Bread&Butter), the specialised events (Curvy is sexy)... and Premium and Panorama. A look a...