The US athletic footwear sector grew by 2 per cent last year, generating $19.6 billion in sales, according to The NPD Group. Unit sales grew by 2 per cent and average selling price remained flat, at $58.16.
Snowboard brand ThirtyTwo has announced it is launching a new apparel collection called Transition which can be worn both on and off the mountain for action sports ranging from snowboarding to skateboarding.
Adidas has emerged as the second most popular athletic footwear brand in the US for the period between January and August 2017. The footwear brand's market share increased from 6.6% in 2016 to 9.5% in 2017.
Apparel consumers are subscribing to a new way of shopping and apparel subscription services are examples of the new shopping channel in the evolving $217.6 billion US apparel market, says a recent report.