The art of reviving an esteemed but almost moribund brand – a skill in which the French have few equals – is one very much in evidence at Vuarnet, as it opens a brand-new flagship in New York's Nolita on Bastille Day.
Victoria Beckham has named another respected executive to her top team following the appointment of Ralph Toledano as chairman this year. Now Paolo Riva, ex-CEO at DVF, will join in the same role this September.
Adidas reported Wednesday higher profits in 2017 thanks to worldwide sales growth in its most popular lines and efficiency savings, saying the performance put it on track for more muscular returns in future.
There have been plenty of questions in recent periods about just how successful the Victoria Beckham label is. But now a new cash injection has seen it valued at £100 million and positioned it for growth.