The online fashion portal Myntra is in talks about opening large scale brick-and-mortar stores in several mall locations with different formats including “Myntra Beauty”, “Myntra Women”, and “Myntra Sports”.
Flipkart unit is in talks to buy a stake in Star India’s video streaming service Hotstar, the Mint daily reported on Monday, stepping up the e-commerce firm’s battle with Amazon.com Inc by expanding into video content.
Indian accessories brand Lavie has signed Bollywood actress Anushka Sharma as its brand ambassador. The actress will feature in the brand’s new campaign showcasing the latest collection of Lavie bags and shoes.
Amazon.com launched a Hindi version of its mobile website and app for Android smartphones in a bid to make deeper inroads into India’s fast-growing e-commerce market, stepping up its battle with Walmart’s Flipkart unit.